Internationalism Becomes the Norm

Internationalism Becomes the Norm - In ‘Globalinc. An Atlas of The Multinational Corporation’, Mederd Gabel and Henry Bruner suggest that the number of multinationals has grown from 3,000 in 1990 to over 63,000 today – rising to 820,000 if affiliates are included[i]. This number is expected to accelerate in 2010 as would-be multinationals from China, India and other emerging nations seek a foothold and buy-up troubled businesses in key markets. At the same time, developed economy businesses not already abroad will be looking to enter emerging markets and form foreign partnerships in an attempt to overcome sluggish conditions at home.